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Research papers

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006
Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva
Company: Nielsen
October 8, 2006
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Citation

Cader, Zainudeen and de Silva (2006a, October 08). Teleuse on a shoestring. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/teleuse-on-a-shoestring


Research papers

Merging minds and matter

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers.It proposes segmenting consumers based on 'the cognitive mental process that underpin choice' and converging it with...

Catalogue: Congress 2006: Foresight
Authors: Manjima Khandelwal, Shuchi Sethi, Adam Murphy, Daniel Jenkinson
Company: Nielsen
September 17, 2006
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Citation

Khandelwal, Sethi, Murphy and Jenkinson (2006a, September 17). Merging minds and matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/merging-minds-and-matter


Research papers

A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use.The paper analyzes findings...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Pete Doe, Christian Kugel
Company: Nielsen
June 4, 2006
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Citation

Doe and Kugel (2006a, June 04). A powerful mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-powerful-mix-6906


Research papers

Making global innovation work for global companies

While there is a significant body of research on the organizational climate that is conducive to innovation, most of this research has a strong 'western' bias, concept, practice or culture. How much of this 'climate' is easily translatable to the...

Catalogue: Innovate 2006
Authors: Sangeeta Gupta, Rajiv Inamdar
Company: Nielsen
May 10, 2006
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Citation

Gupta and Inamdar (2006a, May 10). Making global innovation work for global companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-global-innovation-work-for-global-companies


Research papers

Unravelling the diversity of the Indian market

India is, unequivocally, a diverse country. This paper takes a geographic zonal approach to unravel India's diversity because it serves as the most actionable way of studying the market, since most marketing action (i.e. media or distribution) can be...

Catalogue: Global Diversity 2006
Author: Sangeeta Gupta
Company: Nielsen
May 8, 2006
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Citation

Gupta, S. (2006a, May 08). Unravelling the diversity of the Indian market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unravelling-the-diversity-of-the-indian-market


Research papers

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006
Authors: Sangeeta Gupta, Smita Bhosale
Company: Nielsen
March 19, 2006
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Citation

Gupta and Bhosale (2006a, March 19). Tomorrow is a new consumer!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tomorrow-is-a-new-consumer-


Research papers

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006
Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran
Company: Nielsen
March 19, 2006
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Citation

Puri, Gupta and Muthukumaran (2006a, March 19). Undercover on the World Wide Web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/undercover-on-the-world-wide-web


Research papers

Understanding the path to purchase

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences.This paper discusses a new model and method of...

Catalogue: Automotive 2006
Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar
Company: Nielsen
February 27, 2006
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Citation

Dye, Mills, Katsinikas and Tarkar (2006a, February 27). Understanding the path to purchase. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-path-to-purchase


Research papers

Attitudinal & behavioral convergence

Traditional research approaches challenge marketers to compile data from various sources for an integrated perspective of brand dynamics.Through a case study the paper demonstrates it is possible to integrate attitudes and purchasing behaviors,...

Catalogue: Brandmatters 2006
Authors: Manjima Khandelwal, Bruce Humbert
Company: Nielsen
February 8, 2006
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Citation

Khandelwal and Humbert (2006a, February 08). Attitudinal & behavioral convergence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-behavioral-convergence